Project
profile
Airgo, a growing wireless company, had hired San Francisco's Spark
PR to create a brochure which showcased its innovative products using text,
photos, and technical illustrations. Spark invited Little Jackie Paper to
work with its in-house staff and graphic designer to manage the print production
of this high-end marketing piece.
Client Goals
Produce
a top-notch marketing piece that effectively communicated the Airgo brand
message and clearly showed how the product could benefit customers.
Include a pocket on the inside back cover to allow sales staff to insert additional literature when needed.
Results
Little
Jackie Paper met with Spark to determine which materials and manufacturing
effects would best communicate Airgo's product message and overall brand look
and feel.
This annual-report-quality piece included custom blue and orange (Airgo's Brand colors) plus gloss spot UV over cover photos, creating a sleek, modern and inviting opening with impact.
Inside the brochure, Airgo continued their custom orange featured on the cover, and a custom neutral grey was chosen to allow maximum color enhancement of photos on press while maintaining consistent color in the many technical illustrations.


c. jackie cuneo 2005.