Project profile
Barretto-Co, a highly respected San Francisco design firm formerly known as Flux, wanted to provide clients and prospects with a self-promo designed to establish their new identity, strengthen existing client relationships, and to court new high-end clientele.

Client Goals
Invest in a piece that visually defined Barretto-Co's capabilities and its position as a firm with a breadth of experience, including clients like SF MOMA, Thompson Learning, FILTER Creative, Autodesk, and many other well-known organizations.

Present the project in a physical format that would be saved and used for reference, and demonstrate several production techniques while highlighting the firm's best work across multiple disciplines.

Results
Created 5 booklets featuring UV type, 4C + 2 varnishes inside, and a loop stitch binding which fits inside a custom linen-covered binder. The binder size was intended to match Pantone Chip books, a standard reference in most marketing and design departments. Separate booklets for logos, stationery, interactive, print and brochures allow Barretto to customize each binder or create a comprehensive reference for each client or prospect.

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