Project profile
FILTER is the new talent agency formed when Creative Assets and Artsource came together in 2004. The new identity system needed to represent the new organization in a graphically and physically intriguing way to both corporate clients and creative talent candidates. Little Jackie Paper was invited in by the client's design agency to make sure their outstanding designs translated effectively into well-produced final pieces.

Client Goals
Create a strong brand impact using bold custom colors, physically unique pieces, and a system of components that would mix and match effectively

Maintain consistency and intensity of color throughout the system

Manage costs by using effective press planning

Results
Manufactured a substantial feeling, color-intense ID system while managing costs using plate changes, and multiple colors of some items using the same dies.

Printed masters of business cards that could later be imprinted with black-only names in order to avoid costly multiple color print runs as employees join the new organization.

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