I had a friend create this logo to embody both the character and mission of Little Jackie Paper:

We're a little company with big ideas and dreams, and a huge love for print.

We do business with a spirit of fairness, diligence, and enthusiasm.

and... I have always had a fascination with the cowboy way. I don't let the "he" throw me off course; the code makes sense to me. --Jackie

Gene Autry's Cowboy Code  

1. The Cowboy must never shoot first, hit a smaller man, or take unfair advantage.
2. He must never go back on his word, or a trust confided in him.
3. He must always tell the truth.
4. He must be gentle with children, the elderly, and animals.
5. He must not advocate or possess racially or religiously intolerant ideas.
6. He must help people in distress.
7. He must be a good worker.
8. He must keep himself clean in thought, speech, action, and personal habits.
9. He must respect women, parents, and his nation's laws.
10. The Cowboy is a patriot.

© 1994 Gene Autry Survivors Trust